To cię przyspieszy! – 4 wielkie dźwignie w biznesie – Umysł Miliardera (wideo)

mqdefault (2)W tym filmie wyjaśniam co to jest dźwignia i przedstawiam 4 największe dźwignie w biznesie.

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Transkrypcja wideo:

Hi, today from the beautiful island of Mallorca in Spain

Today we will be talking about leverage.

I will tell you about the 4 levers that we use in business

The 4 most important levers – what it is? You’ll find after the break.

Leverage in business. What is it about?

I will give you my definition of leverage.

Leverage is every tool you use in business that allows you to achieve more in shorter tie

with less work and every entrepreneur starts actually in a state where

he thinks with all his knowledge, all his capabilities, all his resources

he will be able to conquer the world, he will realize his vision, his ideas and build a great

wonderful business that will rule the world

but after years and it was the same in my case, you will find out that you are limited

that your time is limited, your own capital is limited, that your capabilities and your knowledge

and maybe your reach is limited and that people who are able to use leverage

other companies, other businesses that use leverage, they just achieve much more in lesser time

they outcompete you and you can’t compete against them,

because they just have better tools, better possibilities with their strategy by using leverage

and now let’s come to the 4 different levers that you can use in business

Let’s start with the probably most known and maybe most overvalued – it’s money

One of the most important skills of billionaires is the so called OPM – Other People’s Money

This is the ability to raise money, to attract money and to employ capital,

to employ other people’s money to scale your business, to multiply your effects, your performance

in your business enterprise

and of course, it is very important, some things you may need to work for years, maybe for decades

to achieve, to get as much money in order to employ some tools to buy some stuff, some equipment

maybe you will need to employ experts, highly skilled workers, and so on, and so on

Maybe you will need to have a real estate, a factory or something in order to manufacture something

So, for some things you really need money

but on the other hand there are a lot of startups and I get many emails asking me for money

from people who didn’t do anything and they think the money will solve their problems

they think the money will do the work for them, and of course it’s not true – you need to do your work, you need to do your homework

and money can only help you if yuo know how to employ that, in order to speed up your business model

and many billionaires say, „If your enterprise, if your company doesn’t make money without money, it will not make money with money”

So, money will not help you to become profitable and to have a business model and processes that you need to employ in order to be able to make money

So, money – the first leverage

The other leverage that you will be aware of sooner or later is time – your time is limited, everybody has only 24 hours a day

And if you think you can squeeze any amount of tasks in 24 hours in your day, you will end up in a dead end

a friend of mine, Lirio Parisotto, a Brazilian billionaire, told me, „If you are a doctor and want to become a billionaire, stop working as a doctor”

that means don’t sell your time, if your ability to earn money depends on the time you have in your disposal, your earning ability is limited

So, in order to scale time, in order to leverage time, what can you do?

You can employ processes in your company, you can simplify your business model, but there is only so much you can achieve with time management

with improving your productivity

Then the next step is of course to employ other people for that you may need money of course, or you may need a business model

that will led the people earn the money for themselves

then what else you can do? You can of course buy systems, you can buy computer systems that will automate some of the tasks

maybe you can eliminate some of the tasks by improving your business model, maybe you can even buy artificial intelligence systems

that will eliminate the need for human interaction or maybe human work in your company or in that process

So, there are a lot of methods, a lot of things you can do in order to employ the leverage of time

but you need to be aware of that, in our modern world time is more important than money

So, people or companies that are able to do the same task in less amount of time, they will outcompete the othe companies

that aren’t that performant, that aren’t that fast.

You are of course invited to share other types of levers that you employed or you have heard about, let’s discuss that in the comments below

I invite you to research, to do your homework and think of the levers that you can employ in your business and today I will give you one more lever

that I identified for me as very important, this is the reach, because as a person in every day life you are able only to communicate only or maybe

to exchange some thoughts, ideas with only limited amount of people, you can meet only so many people, you can talk only so many people one on one

but of course there are tools that you can employ in order to scale this, to lever the amount of people that you can communicate with

that you can reach with your message, with your products maybe, with your services and of course it is all about marketing

it’s all about advertisment

You can see the mediterranean behind me

How can you do that? Of course, you can use different platforms to spread your message like I am using here, you can use YouTube,

you can use other social media platforms, you can buy advertisement, you can use different marketing techniques to scale, to leverage your reach

you can also use others people communities and others people reach in order to leverage your message, the amount of people you can reach

by using their communities, by using their range, so to say, the traditional way to do that is to use TV stations, to use radio networks

but of course there are a lot of more modern way to do that, this is social media, this is Internet, so there are a lot of tools that you can use

within this leverage

That’s it for today, I hope you liked this video, if yes, give me a thumb up, if not, thumb down, subscribe if your haven’t

Share this video with your loved ones, with your friends, one day they will thank you for that, I talk here a lot about business, about doing great

impossible things in your life and business, I talk here about billionaires, about the best entrepreneurs in our world today

How they think and how they act, so if you liked this video, you will certainly like my other videos, I invite you to watch them, that’s it for today

I wish you a fantastic day, let’s do something extraordinary today

Obserwuj i polub mnie:

Prelekcja TEDx „Czego nauczyłem się od najlepszych przedsiębiorców świata”:

Prelekcja TEDx „Niemożliwe jest łatwiejsze niż myślisz”:

Tu dostaniesz książkę „Ready, Set, Go!”, którą napisałem z Brianem Tracy:

Kup „The Billion Dollar Secret” (wydanie angielskie):

Kup „Umysł Miliardera” (wydanie polskie):

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